Our Story

In 2024 two 40 year old friends were both beginning to feel the quiet betrayal of their own bodies for the first time. Both were waking up in the morning with joints that sounded like bubble wrap, low energy, brain fog, and a libido that had apparently taken a vacation.

They’d known each other since high school. Now they were the guys secretly Googling “why am I tired at 2pm?” and “is it normal to lose morning wood at 40?”.

One morning, after a brutal leg day, Brian dumped his supplement graveyard on the kitchen table and showed it to Jeff. Bottles everywhere. Proprietary blends with 27 ingredients. Labels screaming “BOOSTER 3000” next to cartoon lightning bolts. Stuff that smelled like lawn clippings and was causing heart palpitations at 3am.

“You know what sucks? We spent twenty years taking care of ourselves. Eating clean, exercising, sleeping like champions. And now it all feels like it's slipping away."

That was the spark.

Somebody needed to make a clean, science driven actually-effective supplement for men with the least possible ingredients. Zero fairy dust. Zero bullshit. They decided to do it right there.

Our approach is rooted in both science and experience. We work with top nutritionists, herbalists, and researchers to identify ingredients that have been shown to support men’s sexual health, energy, and mental drive. The result is measurable improvements in performance, libido, and vitality.

Their friends laughed at first. “Two bros starting a supplement company? Good luck.”

Two years later, that company (now called The Force) is a fast-growing men’s wellness brand that refuses to put a single milligram of artificial anything in its products. Every ingredient is third-party tested, full panel, made by the best manufacturers. Their flagship product has a waitlist every time they drop a new batch. And their inbox and Instagram DMs are a parade of guys sending before-and-after bloodwork, wedding-ring selfies (“the equipment works again”), and gym PRs that would make their 30-year-old selves jealous.

Jeff and Brian are 42 now, stronger, leaner, and (according to their wives) far more annoying because they were right.

They didn’t set out to build a company. They just got sick of being lied to about what it means to age like a man. So they built the company they wished existed, staring at a pile of junk supplements and wondering if feeling like themselves again was too much to ask.

Turns out, for hundreds men… it wasn’t.